This project represented the complete transformation of a local brand’s identity and its positioning in a highly competitive market. From a product design perspective, attractive and functional packaging was developed to highlight the artisanal essence of Colombian coffee while also conveying modernity and quality. Every element was crafted to ensure visual consistency between the physical product and the digital experience.

The work included the creation of a new logo and slogan, packaging design, website development, and social media management, resulting in a solid and recognizable graphic ecosystem. An educational video strategy was also implemented to strengthen customer trust and reinforce brand credibility.
As a result, the company not only modernized its presence but also achieved a 50% increase in gross revenue, diversified its product line, and established strategic partnerships that expanded its national reach.